Wednesday, August 23, 2017

Homeopathy is effective and safe: Dr. Batra

Posted On : July 04,2015

Homeopathy has always been a subtle branch of science and medicine. However, over the last two decades, this branch of science has gained a lot popularity and importance in the country.

Homeopathy in India has emerged as the third most popular method of medical treatment after allopathy and Ayurveda.

While field was initially considered as “unscientific” by many western countries, with years of research and observational studies, it has emerged as the second largest system of medicine in the world, as per WHO.

Homeopathy in India came in early 19th century. Owing to the explorations in the field, it was recognized as the one of the national systems of medicine by
Indian government in 1973. Subsequently, the government also established the Central Council of Homeopathy (CCH) to regulate its education and practice.

As per WHO, the system is currently practiced in over 80 countries. With the branch offering an individualized treatment, experts expect the Indian homeopathy treatment market to grow 30% annually.

HealthyDunia.com speaks to Dr. Mukesh Batra, Founder & Chairman, Dr.Batra’s Healthcare to explore the status, demand and more angles on the homeopathy industry.

1. In your view, what is the present scenario of Homeopathy in India?
Homeopathy is booming not only in India but across the world. With over 80 countries and more than 500 crore people worldwide using the practice as the mode healing and treatment, WHO has stated Homeopathy to rank as the second largest system of medicine in the world.

A recently conducted survey by IMRB International on Homeopathy stated that the branch has achieved universal awareness level at 100% with 94% people considering it a trustworthy treatment mode across the globe. However, in India, Homeopathy is well established and is followed by over 100 million people. It is expected to 160 million people in the next two years. 

With no side effects and assurance of complete safety, the branch is practiced by doctors who are trained for 5 ½ years in a medical college. Along with the study of subjects such as pathology, clinical medicine, surgery, and gynecology, these doctors also have enough clinical experience to deal with some critical cases. There are over 500,000 qualified homeopathic practitioners and 185 homeopathic colleges in
India, while 20,000 new homeopaths graduate every year. Further, the new thrust on preserving and promoting AYUSH is expected to lead to a huge boom in the traditional medicine sector.

At
Dr Batra’s®, we have treated over 10 lakh patients with goodness of Homeopathy and have achieved a positive outcome of 93%. We have ample clinical data to prove that Homeopathy is effective and safe in many chronic conditions. 

2. What are your expansion plans for your brand in coming years?
The acceptance of homeopathy is widely spreading not only in India but also overseas. Accordingly, Dr Batra’s® has planned to open 50 new clinics in current fiscal, of which 44 will be in India and up to six will be set up abroad. In India, the clinics will be opened to enter markets like Patna, Cuttack, Jodhpur, Meerut and Warangal, while the international clinics will seek to foray international markets like UK, UAE and Oman.

3. Any new venture which Dr. Batra's is planning to get into?
Homeopathy is often stereotyped to be only for humans, however, the branch has been observed to be beneficial to other living species as well. To state the fact, Homeopathy has been used in animals for 190 years with 50% of vets in UK are already practicing the branch to treat the pets. Developing the idea in India as well, Dr Batra’s® created a separate league by setting a dedicated hospital for the pets.  Dr Batra’s Pet Care, India’s first veterinary and homoeopathy hospital extends the benefits of safe and effective alternative system of medicine to all kinds of pets.

The hospital comes as a relief and trust for the pet lovers in India. Indians are quite fascinated and sensitive about pets. According to market intelligence group Euromonitor, the number of pet dogs in India grew by 58 % (2007-2012), recording one of the highest rates in the world. The pet population in India is predominantly canine at 85%. Accordingly, the Indian pet care market is expected to touch Rs 800 crore this year, from Rs 370 crore in 2011.

Dr. Batra’s Pet Care, the multi-specialty pet care hospital provides state-of-the-art diagnostic, medical and surgical veterinary care. Staffed by highly trained veterinary doctors, the Pet Care also has a Grooming Centre and an excellent pathology department, which are equipped to conduct all the most advanced tests. Additionally, the pet hospital also has a ‘Pet Shop’ that covers a wide range of pet care products and accessories. It is a one-stop-shop with ‘Pet First’ philosophy.

For 2015,
Dr Batra's® has earmarked nearly Rs Rs 5 crore (one-fifth of its overall capex) for setting 20 per care day care centres across India. Each of these centers will work on OPD (outpatient department) model and will be manned by veterinary doctors. In 2014-15, Dr Batra's®  opened a pet care clinic in south Delhi, which has treated 600 pets so far.

4. The organised Homeopathy market in India is just 10% of what it is in real. In your view, what steps should government take to convert rest 90% into organised?
Indian government recognized Homeopathy as the one of the national systems of medicine in 1973. Subsequently, Central Council of Homeopathy (CCH) was set up to regulate its education and practice. Currently, although the popularity of Homeopathy is increasing by multiple folds, however, many remain unaware about its benefits and uses.

Therefore, it is important for government and medical institutions to spread awareness about the branch. Additionally, there is also a need for quality education, quality control measures including best practice protocols along with setting up fundamental laws all homeopaths. This will not only assure quality individual
practice, but will also ascertain better professional, institutional and corporate careers for homeopathic physicians.

5. Our Prime Minister, Sh. Narendra Modi, is giving more push to Indian medicine, whether in way of celebrating Yoga Day or promoting AYUSH from just a department to a separate Ministry. What are your thoughts on it?
Prime Minister Narendra Modi taking yoga to the world is very encouraging. The step will paint a more liberal and powerful picture of India to the world. His new fillip to AYUSH that turned it to a ministry in its own right will further help to established of the western trust in India and its cultural practices. We believe that India has the largest pool of homeopathic doctors in the world. Therefore, we are hopeful that the branch will be given similar scope and status like was given to yoga. In this regard, a push by PM will surely do some wonders.

Further, to promote the practice more, it is imperative to have private public partnerships in this field as well, as this will reduce the cost of public healthcare and increase the reach. Homeopathy is already a cost effective mode of treatment, therefore, introduction of PPP in the field will further reduce medical costs in the country. Such model will have participation by companies like Dr Batra’s® which is not only backed by a team of 400 doctors but also has a pan-India presence. PPP will open the way to collaborate with the government in its ‘Swastha Bharat’ programme through a safe and cost-effective alternative system of medicine, such as Homeopathy.

In line with PM’s ‘Make in India’ concept, we are also spreading the ‘Brand India’ pride through our International clinics in other countries, such as the UAE, the UK, Bahrain, Singapore, Malaysia and Canada.