Wednesday, June 19, 2019

Eating meat increases risk of cancer: PETA

Posted On : February 04,2015

Like smoking, eating meat also increases the risk of heart diseases and cancer, says People for the Ethical Treatment of Animals (PETA).

As part of its campaign to create public awareness, the organisation erected a billboard here showing a baby smoking a cigar. Its caption reads "You wouldn't let your child smoke" and goes on to add "Like smoking, eating meat increases the risk of heart disease and cancer. Go vegan".

This billboard, which has been erected in upmarket Banjara Hills, was earlier rejected in Bangalore after billboard companies found it controversial.

"Lifestyle-related cancer is reportedly on the rise in Hyderabad, so the city was a natural fit for PETA's new life-saving campaign, which urges people to throw out meat and dairy products just in time for World Cancer Day on Feb 4," PETA said in a statement.

“We all know how important it is to set a good example for our kids, and that means choosing habits – such as eating vegan meals – that will steer them towards a healthier life”, said PETA India nutritionist Bhuvaneshwari Gupta, who is also a parent.

She added further, “We want the billboard to remind people that, just as we should put down the cigarettes, we should also put down meat and pick up healthy, fibre-rich plant-based foods instead. People should ban meat and milk products from their diet because they are extremely injurious to one’s health.”

According to an article in the British Medical Journal, India has some of the highest cancer rates in the world. The same ad was rejected in Bangalore after billboard companies found it controversial.